"Korean Wave In India" - By Divya Bisht

"Korean Wave In India" (Hallyu), or the Korean wave, has been around for a while now (since the 1990s), but with increased surfing of the Internet and streaming services in India, and now the pandemic giving people more time to explore foreign cultures and content, it has seen a boom like never before. And Korea seems to be the classic example of the rising of the Korean wave in India- from K-Beauty, K-Drama, and K- Pop, to Korean food and more and it influence post-pandemic travel to South Korea. 

About K-Drama 

Korean Drama influence people globally this influence the Indian community a little late but it does, "Korean Wave In India" it all started 4 years before when the Indian television channel "Zindagi" Broadcast the first Korean drama "Boy's Over Flower's" in our native language "Hindi"  and gained so much popularity, even after that people do start showing more interest in Korean culture & community. In India during the pandemic time South Korean shows gained more popularity than before, in this hard time Korean drama gives hope to people how to stay at home & enjoy their time. Recently the Korean government decided to broadcast their very old entertainment channel "Arirang" in India as well so that people can get access to more Korean drama through one channel. 

• Personal Top 5 K-Drama Recommendations :

1. Boy's Over Flower's 
2. Descendant Of The Sun  
3. Strong Girl Dong Bong Soon 
4. Weightlifting Fairy Kim Bok Joo
5. Itaewon Class

About K-POP { How it influence "Indian Youth" }

K-pop sensation already took place all over the world if we considers "Korean Wave In India" India in this list I don't think it's not something unalike, language becomes a big barrier for Hallyu wavemakers. Interestingly, there’s also been a huge spike in the number of active learners of the Korean language in the country in the last six months. My personal K boy band is "BTS" I love listening to BTS. They are my biggest motivation. Watching them get through their hardships teaches me a lot. I just love them! I do listen to other Groups also while listening to K-pop I feel so calm and relaxed and the music really helps me to overcome my anxiety. This pandemic helps people to explore more & I'm glad that India shows more interest in Korean music. 

• Personal Top 5 Korean Boy Band Recommendations : 

1. BTS
2. BIG BANG
3. SUPER JUNIOR
4. SHINEE
5. EXO  

Glad We are finally starting to explore the other side of the world now !!